HealthPartners Members Social Media Toolkit
Fall 2023
Overview
HealthPartners’ strategy is to grow its reputation among employees of current clients (e.g. the federal government) in order to encourage them to donate during the 2023 campaign season from September to December. Members are encouraged to like and share HealthPartners posts and to create their own following the guidelines provided below. HealthPartners recognise that members need to use their communications channels for their own purposes so our intention is to provide the maximum flexibility in timing and messaging possible.
Calls to Action
This fall, members are asked to share three calls to action on their social media channels:
| Audience | Call to Action | Timing |
| Federal public servants | Donate through HealthPartners as part of the Government of Canada Workplace Charitable Campaign (GCWCC) | September 12 – December 31 (especially September 12 and October 5-13) |
| Quebec public servants | Donate through HealthPartners as part of the Entraide Campaign | September 18 – November 3 |
| Other potential hosts of workplace campaigns | Visit healthpartners.ca to learn how workplace giving can benefit your organization and Canada’s health charities | September – November |
Channels
HealthPartners’ primary social media channels, in descending order of importance, are LinkedIn, Instagram, and Facebook. We do not plan to post on other channels (e.g. X or TikTok).
Suggested posts
Members can feel free to modify the suggested posts below in any way.
- If you’re a federal public servant, you make a difference in the lives of Canadians every day. So it’s no surprise that the #GCWCCMatters. This year, as part of the GCWCC campaign, please consider giving through @HealthPartners to [INSERT YOUR ORGANIZATION’S NAME] and help make Canada an even healthier place to be.
- Si vous êtes fonctionnaire dans le gouvernement du Québec, vous faites énormément du bien quotidiennement. Lors de la campagne Entraide, vous pouvez semer l’espoir pour la meilleur sante a chaque Québécois et Québécoise. Donnez à travers @PartenaireSanté a [INSERREZ LE NOM DE VOTRE SOCIETE] pour créer un Québec plus sain.
- @HealthPartners has raised over [INSERT AMOUNT] for [INSERT YOUR ORGANIZATION’S NAME] through workplace giving campaigns. To learn more about how your organization and Canada’s health charities can benefit from workplace giving, visit healthpartners.ca.
- Give to @HealthPartners this fall because #GCWCCMatters.
- Donnez à travers @PartenaireSanté pour semer l’espoir lors de la campagne Entraide.
- Strengthen employee engagement and build a healthier workplace by hosting your workplace giving campaign. Visit healthpartners.ca to find out more.
- If you’re a federal public servant, you make a difference in the lives of Canadians every day. So it’s no surprise that the #GCWCCMatters. This year, as part of the GCWCC campaign, please consider giving through @HealthPartners to [INSERT YOUR ORGANIZATION’S NAME] and help make Canada an even healthier place to be.
- Si vous êtes fonctionnaire dans le gouvernement du Québec, vous faites énormément du bien quotidiennement. Lors de la campagne Entraide, vous pouvez semer l’espoir pour la meilleur sante a chaque Québécois et Québécoise. Donnez à travers @PartenaireSanté a [INSERREZ LE NOM DE VOTRE SOCIÉTÉ] pour créer un Québec plus sain.
- @HealthPartners has raised over [INSERT AMOUNT] for [INSERT YOUR ORGANIZATION’S NAME] through workplace giving campaigns. To learn more about how your organization and Canada’s health charities can benefit from workplace giving, visit healthpartners.ca.
Graphic Assets
Members can feel free to modify the graphic assets below in any way.
