As we journey through Alzheimer’s Awareness Month this January, let’s pull back the curtains on this complex disease and shine a brighter light on the incredible work being done by our charity member, the Alzheimer Society of Canada. Dementia touches the lives of over 600,000 people in Canada not only this month, but every month.

The Alzheimer Society, a beacon of hope and resilience, is relentlessly pushing the boundaries by funding Alzheimer’s research and providing indispensable services for those navigating this challenging condition. It’s more than just a nod in the right direction; it’s a lifeline for countless individuals and families grappling with the profound effects of dementia.

This startling statistic demands our attention: a staggering 350 new cases of dementia are diagnosed every day in Canada. The urgency of this matter becomes even more poignant when we fast forward to 2030 when an estimated one million Canadians could be living with dementia, marking a jaw-dropping 51% surge in new cases compared to 2020.

These numbers are not faceless figures; they are our friends, our family, and our neighbours. Each case is a poignant reminder of the pressing need for continuous support and awareness.

As we rally together during Alzheimer’s Awareness Month, let’s not confine our efforts to January: let’s champion awareness and support the Alzheimer Society of Canada in the critically important work they do throughout the year. Together, we have the power to create a lasting impact on the lives of those affected by dementia – not just today, but for the years to come.

Our collective efforts can transform mere awareness into meaningful action, fostering a world where the impact of dementia is not just understood but actively addressed.