ABB
Carley Tietolman, Country and Electrification Communications Manager, Canada, ABB
“Our collaboration with HealthPartners signifies a shift in how businesses view philanthropy— not just as a gesture but as an integral part of responsible business practice.”
Championing Philanthropy – ABB Canada
Why does ABB choose to give to HealthPartners as part of your employee giving campaign?
Supporting a charity organization dedicated to helping nationwide health charities offers a unique opportunity for ABB Canada to extend its impact across diverse health-related causes. By giving to HealthPartners, ABB Canada can contribute to the well-being of communities throughout Canada by simultaneously supporting 17 different health charities, touching the lives of individuals and families affected by these health challenges.
How do your employees view this campaign?
ABB Canada employees appreciate the annual giving campaign for several reasons. Based on feedback received, the following themes are often mentioned:
- It gives a sense of purpose and contributes to personal development.
- It promotes community engagement and team building.
- It feels like employees are truly making a difference with causes that resonate with them.
- It empowers and creates a positive workplace culture.
“Our collaboration with HealthPartners signifies a shift in how businesses view philanthropy— not just as a gesture but as an integral part of responsible business practice.”
Carley Tietolman, Country and Electrification Communications Manager, Canada, ABB
How has ABB’s employee giving campaign affected your corporate reputation?
The ABB Canada annual giving campaign has become a cornerstone of our corporate identity, influencing how we are perceived both internally and externally. By championing philanthropy within our organization, we demonstrate our commitment to social responsibility and community engagement extends beyond our business operations.
Our campaign has allowed us to align our corporate values with the values of our employees, showcasing a shared dedication to making a positive impact that actively contributes to the well-being of the communities we serve. This resonates with customers, partners, and investors who increasingly value organizations with a strong sense of purpose and commitment to making a difference.
In addition, the annual giving campaign has fostered a positive internal culture, strengthening the connection between employees and ABB. This positive workplace environment, driven by a shared commitment to giving back, contributes to employee satisfaction and retention, further strengthening our reputation as an employer of choice.
What advice would you have for another organization considering creating an employee giving campaign?
Embarking on the journey of creating an employee giving campaign is a powerful step towards fostering a culture of philanthropy within any organization. It is a strategic investment in the cultural fabric of your organization that should be tailored to suit your company’s unique culture and the diverse interests of your employees.
The key to the success of your employee campaign lies in its ability to resonate with your workforce. Ultimately, it’s about creating an environment where employees are not just working but contributing to a greater cause, enriching both the workplace and the local communities in which we live and operate.
Final words
Our collaboration with HealthPartners signifies a shift in how businesses view philanthropy— not just as a gesture but as an integral part of responsible business practice. Together, we’re redefining corporate giving, recognizing its significance in meeting the growing expectations of employees. Our shared commitment reflects a culture where supporting diverse health-related causes is ingrained in our operational identity.