Having both a monetary and participation goal is a critical step in setting expectations throughout your department. Goals create a common cause and give employees a snapshot of what the department hopes to achieve. Consider making your goals SMART: Specific, Measurable, Attainable, Achievable, Realistic and Timely.
Make it personal
It’s important to showcase the impact each donation has on the community. People are much more likely to connect emotionally with a story about an individual person and what’s going on in their life than an abstract problem summary or list of facts, so provide them with stories. Contact us to book a HealthPartners speaker or use our impact stories in your communications to make your campaign more personal.
Update people regularly
Communication is key to connect employees with the deeper goals, remind them of the opportunities in which they can take part, and most importantly, show them the good work being done and the progress that is being made.
Utilize your channels of communication
You have a lot of options when it comes to how you can deliver a message. They can all be effective and bringing someone from your marketing department onside to discuss strategy is a good first step.
Provide campaign incentives
Incentives are a great low-cost means of giving your campaign a boost and creating extra excitement. They also encourage participation and attendance at events.
Invite employees to share
Everyone has a story to share and it impacts why they give. 1 in 9 Canadians are impacted by one or more of the diseases or illnesses our members represent. Chances are your employees or someone close to them is one of them.
Invite employees to share their own stories. Hearing a fellow employee’s story will resonate with people and make them more eager to get involved.
Use peer canvassing
Assigning people to approach 10-15 co-workers individually is a proven method in workplace campaigns. Be sure to give canvassers a manageable number or they can get discouraged with the immensity of their tasks. In addition, be sure each canvasser is comfortable with their list, as there may be personal reasons that make a person unable to canvass a particular individual.
Make training a priority
In your action plan, you should plan for and set dates for training sessions for canvassers early so the majority of canvassers can attend. Training ensures that your canvassers get to know each other well, understand the campaign and the programs and services it supports, and are prepared to answer questions and address concerns. You can also offer up training videos for those that cannot attend hosted sessions.
Share outcomes & impact
Once your campaign is wrapped up, reach out with the most important part of the story: what you accomplished. Focus on the impact, celebrate your success and validate the collective generosity that can make a real difference.
The value of recognizing your employees goes far beyond showing appreciation for their time or gift. Recognition can motivate donors to be strong and lasting supporters of HealthPartners. Thanking is another important piece to your workplace campaign; individuals who are thanked are significantly more likely to be favorable to the workplace campaign. Also remember to thank employees for listening and learning, even if they did not donate.