Using Purpose to Make the Return to Office More Meaningful

September 13, 2024

How can your organization harness the power of purpose to make the return to the office a more meaningful and engaging experience for your employees?

With Labour Day and the unofficial end of summer now behind us, most of us are grappling with some form of return to daily routine. At the same time, many employees are expected to work in the office more than in recent years when pandemic-related physical distancing rules often required people to work from home.

While many employees are thrilled to return to a more “normal” way of working and relish the chance to be together with their colleagues, others are very reluctant to return to the office, uncertain that the benefit of time in physical proximity to their colleagues outweighs the cost of reduced flexibility.

For some employers, the pressure is on to strengthen the perceived benefits of in-office work and make return-to-work a boost to corporate culture, rather than a drag on it.

We’re all familiar with the latest transition from the information economy to a purpose economy, and it’s an increasingly important part of workplace culture. Nearly seven out of ten employees are reflecting on their purpose because of COVID-19, and they see purpose as a way to bring meaning to their work and understand that they’re making a contribution to their company and society. When we see workplaces enriched with purpose, we see a greater sense of meaning and engagement.

One easy, no-cost way to bring more purpose into your work is to hold a workplace fundraising campaign, inviting employees to come together with purpose in support of a charitable cause. HealthPartners brings workplaces, health charities and the patients and families they support together in a single, shared purpose — to build a healthier Canada.  

We’re seeing a rise in chronic and major illness across Canada — and it couldn’t have come at a worse time for our already stretched healthcare system. Thankfully, health charities have stepped up with direct support for people across Canada. These charities are also funding and conducting vital research that will lead to more prevention, treatment and even cures. But the fundraising environment gets more challenging every year. And that’s where the workplace can be a big part of the solution. Year after year, we onboard new partners who help us in our mission of supporting 17 of Canada’s leading health charities. Over half of Canada’s workforce is living with at least one chronic medical condition. These are people you work with every day. 

HealthPartners offers a turnkey, and completely free, solution to working with purpose. We’ll provide all the tools and support needed to host a workplace giving campaign, including speakers who will share inspiring stories of the positive impact workplace donations have had on their lives. It’s a great way to build culture and corporate reputation while helping us build a healthier Canada.

What steps are you taking as a leader to align your workplace culture with the growing desire for purpose and meaning among your employees?  Contact us to find out if a HealthPartners workplace campaign might be right for you.